SEGG Media Corporation (NASDAQ: SEGG, LTRYW) has detailed its strategic investment in Veloce Media Group, including Veloce's recent acquisition of Quadrant, a motorsport and content brand co-founded by Formula 1 driver Lando Norris. This move, funded by the initial tranche of SEGG's $7.59 million subscription agreement, grants SEGG a 12.4% stake in Veloce with the option to increase to 51% ownership. Veloce, reporting $17.5 million in FY2024 revenue and 750 million monthly digital views, alongside Quadrant's strong brand equity and notable shareholders like Zak Brown and Adrian Newey, positions SEGG for a dominant role in the digital motorsports media landscape through its Sports.com division.
The acquisition underscores SEGG's ambition to leverage high-growth sectors within digital media, particularly in motorsports, where fan engagement and content consumption are rapidly evolving. With Veloce and Quadrant under its umbrella, SEGG is poised to redefine how global audiences interact with motorsports content, blending immersive fan experiences with ethical gaming and AI-driven live events. This strategic expansion not only enhances SEGG's portfolio but also signals a broader shift in how sports media companies are diversifying their offerings to capture new audiences and revenue streams.
For more details on the acquisition, visit https://ibn.fm/lvCas.
