SEGG Media Corporation (NASDAQ: SEGG, LTRYW) has entered into a binding Letter of Intent with sports entrepreneur David Lloyd to acquire the rights to his All-Sports Arena in Boca Raton, Florida, valuing the deal at $14 million. This partnership signifies the introduction of the David Lloyd brand to the U.S. market, with the facility to be named 'Sports.com All-Sports Arena, designed by David Lloyd.' The 100,000-square-foot venue will integrate advanced athletic facilities, co-working spaces, and hospitality services, featuring AI-powered golf simulators, indoor courts, a gym, and a dining concept by chef Todd English.
The Boca Raton project is the initial phase of a global expansion plan targeting the U.S. and Middle East, with an anticipated first-year EBITDA exceeding $6 million. This initiative combines Sports.com's digital platform with Lloyd's expertise in sports operations, aiming to redefine fan engagement through technology and live experiences. For further details, visit https://ibn.fm/2N78a.
