SEGG Media Corporation (NASDAQ: SEGG, LTRYW) has announced a significant five-year, $11.6 million commercial agreement with Super League Kerala (SLK), marking its first official football league partnership in India. This deal, signed in Dubai, grants SEGG Media and its Sports.com super app exclusive global commercial and broadcast rights to SLK, encompassing international streaming, gaming integration, sponsorship, and distribution aimed at the Keralite diaspora. With Season 1 of SLK attracting nearly 13 million viewers, this partnership is poised to increase SLK's global audience by 25% and boost revenue through subscriptions, advertising, and licensing.
The collaboration between SEGG Media and SLK represents a strategic move to tap into the burgeoning Indian football market, leveraging SEGG's expertise in sports, entertainment, and gaming to foster immersive fan engagement. The partnership not only underscores the growing global appeal of Indian football but also highlights the potential for digital platforms like Sports.com to revolutionize how fans interact with sports content. For more details on the partnership, visit https://ibn.fm/FAA09.
