SEGG Media Expands Global Sports Presence with Second Season of Máximo Fútbol

SEGG Media Corporation (NASDAQ: SEGG, LTRYW) announced that Sports.com Studios LATAM will launch the second season of Máximo Fútbol following the series' record-breaking debut in Mexico. The global sports, entertainment, and gaming conglomerate is building on strong audience engagement across Latin America and international markets with the expanded production.

Season Two will feature expanded storylines, new teams, and enhanced production quality designed to capture the growing influence of Latin American football ahead of the FIFA World Cup. Filming for the new season begins in Q1 2026 with a planned April premiere, according to the company announcement. The timing positions the series to capitalize on the global football excitement building toward the World Cup tournament.

Executives Tim Scoffham and Matthew McGahan stated that the series' success underscores SEGG Media's strategy of combining local relevance with global reach. Producer Miguel Sanchez noted that Máximo Fútbol has become a celebration of Mexico's passion and community, highlighting the cultural significance of the production beyond pure entertainment value.

The LATAM expansion follows SEGG Media's accelerating momentum across its portfolio, including more than 10 million views from the Kerala Super League within its integrated, revenue-generating global platform. This performance demonstrates the company's ability to scale successful content across different markets and regions.

For investors and industry observers, the expansion signals SEGG Media's continued execution of its content strategy in key growth markets. The company maintains its newsroom at http://ibn.fm/SEGG where stakeholders can access the latest updates. The full press release detailing the Máximo Fútbol expansion is available at https://ibn.fm/7cwAu.

The timing of the second season launch represents a strategic move to leverage the growing global interest in Latin American football as the FIFA World Cup approaches. This expansion demonstrates how media companies are increasingly focusing on regional content with international appeal, particularly in sports markets with passionate fan bases and growing commercial opportunities.

For the broader sports media industry, SEGG Media's success with Máximo Fútbol highlights the continued value of locally-produced content that resonates with specific cultural markets while maintaining potential for international distribution. The company's approach of combining sports content with gaming and entertainment elements reflects broader industry trends toward integrated media experiences.