SEGG Media Expands NBA Yearbook Campaign to Seven Iconic Franchises

SEGG Media Corporation (NASDAQ: SEGG, LTRYW), parent company of Sports.com, has launched a major marketing initiative with full-page advertisements in seven premier NBA team yearbooks for the 2025–26 season. The campaign covers iconic franchises including the Boston Celtics, Chicago Bulls, Golden State Warriors, Houston Rockets, Los Angeles Lakers, Miami Heat, and New York Knicks, managed through Professional Sports Publications.

This NBA expansion follows SEGG Media's successful 2025–26 NFL Yearbook initiative that spanned 25 stadiums, demonstrating the company's growing footprint across America's top professional sports leagues. The strategic placement in NBA yearbooks represents a calculated move to reach dedicated basketball fans during one of their most engaged moments—reviewing team content and statistics.

Matthew McGahan, chairman, president, and CEO of SEGG Media, emphasized the significance of these placements, stating that by executing brand positions within the NFL, NBA, and IndyCar ecosystems, the company is delivering precisely what shareholders expect: visibility within the most valuable and culturally significant sports environments worldwide. This approach aligns with shareholder expectations for strategic market positioning.

Director Marc Bircham added that the NBA yearbook campaign advances SEGG Media's broader objective to build a global sports media conglomerate. The company has announced plans for new fan engagement and behind-the-scenes content initiatives scheduled for 2026, indicating a comprehensive strategy beyond traditional advertising. Additional company information is available at https://ibn.fm/GSzGo.

The expansion into NBA yearbooks represents more than simple brand placement—it signifies SEGG Media's methodical approach to establishing presence within established sports media channels. By targeting yearbook publications, the company reaches audiences during moments of high engagement with team content, potentially increasing brand recall and consumer connection.

This marketing strategy reflects the evolving landscape of sports media, where digital-first companies like SEGG Media are leveraging traditional print channels to build credibility and reach within established fan bases. The company's portfolio includes Sports.com, Concerts.com and Lottery.com, with a focus on immersive fan engagement, ethical gaming and AI-driven live experiences. Further updates relating to SEGG are available in the company's newsroom at http://ibn.fm/SEGG.

The NBA yearbook campaign represents a significant investment in traditional sports media channels at a time when many companies are shifting exclusively to digital platforms. This balanced approach suggests SEGG Media recognizes the continued value of print media within dedicated sports communities while maintaining its digital-first orientation. The selection of seven iconic NBA franchises indicates a targeted approach rather than broad market saturation, potentially yielding higher returns through focused audience engagement.