SEGG Media Corporation has announced the US reintroduction of its Lottery.com brand through affiliate partnerships supported by a nationwide rewards platform. The company has begun securing relationships with state lotteries in Pennsylvania, Michigan, and Virginia, where iLottery programs have each generated hundreds of millions to more than $1 billion in online sales.
The phased rollout of the rewards program later this year is designed to boost player engagement, reinforce community investments funded by lottery proceeds, and capitalize on heightened lottery demand. COO Gregory Potts stated that the reintroduction positions Lottery.com to deliver long-term value for shareholders while strengthening ties with state lotteries.
The company's latest news and updates are available in its newsroom at https://ibn.fm/SEGG. SEGG Media operates as a global sports, entertainment and gaming group with a portfolio of digital assets including Sports.com and Concerts.com, focused on immersive fan engagement, ethical gaming and AI-driven live experiences.
This strategic move comes as state lottery programs continue to demonstrate significant revenue generation potential, with the selected states representing some of the most successful iLottery markets in the country. The rewards platform integration represents a modern approach to lottery participation that could set new standards for player retention and community benefit distribution.
