SEGG Media Secures NFL Yearbook Advertising Across 25 Stadiums for 2025/26 Season
TL;DR
SEGG Media gains strategic advantage by securing premium NFL yearbook ads in 25 stadiums, driving traffic to Lottery.com and Sports.com for enhanced brand recognition.
SEGG Media placed QR code ads in NFL yearbooks across 25 stadiums to directly connect fans from print to online platforms like Lottery.com and Sports.com.
SEGG Media's NFL yearbook ads with QR codes enhance fan engagement, making sports and entertainment more accessible and interactive for global audiences.
SEGG Media ads appear in Super Bowl champion Eagles and Chiefs yearbooks, plus tonight's Bills-Dolphins game, bridging stadiums to digital platforms.
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SEGG Media Corporation (NASDAQ: SEGG, LTRYW) has secured premium full-page advertising placements in NFL Team Yearbooks for the 2025/26 season, ensuring brand presence across 25 of the league's 30 stadiums. The advertisements feature QR code integration that directly connects fans to Lottery.com and Sports.com, bridging in-stadium engagement with SEGG Media's online platforms.
The strategic placement includes yearbooks for high-profile teams, including the Super Bowl LIX champion Philadelphia Eagles, runner-up Kansas City Chiefs, and both teams featured in the Thursday Night Football matchup between the Buffalo Bills and Miami Dolphins. This comprehensive coverage ensures maximum visibility among dedicated NFL fans who purchase team yearbooks at stadium events.
Chairman, President and CEO Matthew McGahan stated that this campaign underscores SEGG Media's strategy to build global brand recognition across sports, entertainment, and gaming sectors. The integration of QR technology represents a modern approach to fan engagement, allowing physical media to directly drive digital traffic and interaction.
The advertising initiative demonstrates SEGG Media's commitment to immersive fan engagement through multiple touchpoints. By appearing in official NFL team publications, the company gains access to a captive audience of sports enthusiasts while promoting its portfolio of digital assets including Concerts.com alongside its gaming and sports platforms.
This move is significant for the sports marketing industry as it showcases how traditional print media can be enhanced with digital integration to create seamless consumer experiences. The campaign represents a substantial investment in sports marketing that could influence how other companies approach stadium advertising and fan engagement strategies.
For investors and industry observers, the full press release detailing this announcement is available at https://nnw.fm/m72rq. The company maintains its newsroom for updates at https://nnw.fm/SEGG.
Curated from InvestorBrandNetwork (IBN)
