Shelly Group SE, a provider of IoT and smart building solutions, has announced a pan-European partnership with ALSO, Europe's largest technology provider. The collaboration is designed to broaden Shelly's access to ALSO's extensive network of resellers, system integrators, and professional installers, thereby strengthening its professional channel across Europe. This move is part of Shelly's long-term international scaling strategy.
The partnership will make Shelly's portfolio of smart home and smart building solutions available through ALSO's dedicated IoT business and its broad European distribution ecosystem. Beyond distribution, the cooperation includes technical customer support, technical and sales training, webinars, digital lead-generation activities, participation in industry events, and joint marketing campaigns. These initiatives aim to support professional channel partners in successfully marketing, deploying, and scaling Shelly solutions across residential, commercial, and smart building applications.
This collaboration complements Shelly's established market position among consumers and its active DIY community by further expanding the Company's professional channel across Europe. By broadening access to its solutions through ALSO's extensive European partner network, Shelly is making it easier for installers, system integrators, and resellers to source and deploy its products. The partnership marks another step in the consistent execution of Shelly's international scaling strategy.
Wolfgang Kirsch, Co-CEO of Shelly Group, commented: "The professional market is becoming an increasingly important growth driver for Shelly. ALSO's strong European channel organization enables us to make our solutions more accessible to installers, system integrators and resellers while complementing the vibrant community that has always been at the core of the Shelly ecosystem. Together, we are strengthening another important pillar of our long-term international growth strategy."
Shelly Group develops, designs, and distributes IoT and smart building solutions for DIY and professional users, offering advanced technology, seamless interoperability, and a high degree of technological flexibility. Shelly products enable remote control and automation as well as energy management of electrical appliances and smart building solutions via smartphones, PCs, or third-party home automation systems. In addition to the sale of devices, the Shelly Group generates revenue from its cloud applications. The Company benefits from asset-light production through the use of contract manufacturers and has a strong presence in German-speaking countries, with products represented in more than 100 countries. With sales organizations in DACH, Benelux, the Nordics, Iberia, Poland, Italy, France, the United Kingdom, Bulgaria, Slovenia, the United States, and China, the Shelly Group has a broad international presence.
Shelly Group SE (ISIN: BG1100003166) is listed on the Bulgarian Stock Exchange and on the regulated market (Prime Standard) of the Frankfurt Stock Exchange (XETRA: SLYG), and is included in the SDAX.
