Signarama hosted its annual international convention in Las Vegas, bringing together nearly 400 franchise owners and employees to celebrate achievements, share insights, and recognize outstanding performers in the sign and graphics industry.
The three-day event, SARCON, marked a significant milestone for the franchise network, featuring strategic announcements and recognitions. A key highlight was the new partnership with Location3, a premier digital marketing agency, which will provide comprehensive national advertising and local marketing support for Signarama franchise owners.
Location3's LOCALACT platform will enable franchise owners to activate local marketing campaigns and benefit from a seamless digital platform experience. The partnership aims to increase brand visibility and drive customer acquisition across Signarama's nationwide locations.
President A.J. Titus emphasized the franchise network's strength, noting the convention demonstrated the collective resilience and innovative spirit of Signarama's franchise family. The event included educational sessions, a vendor trade show, and specialized training seminars focusing on sales, production, financial management, and team culture.
The convention concluded with an awards dinner recognizing top-performing franchise owners. Notable awards included Rookie of the Year, Humanitarian of the Year, and various sign design and performance categories, highlighting the diverse talents within the Signarama network.
This annual gathering underscores Signarama's commitment to supporting franchise owners, leveraging technology, and maintaining leadership in the $49-billion worldwide sign market.
