The Harvest Table, a South African wellness brand specializing in clean-label collagen and whole-food nutrition products, has announced plans to launch its product range on OneLavi.com as part of its expansion into the U.S. market. This move represents a strategic entry point for the brand, which emphasizes ingredient integrity, transparency, and everyday wellness through its formulations.
The initial product selection expected on OneLavi.com includes Bovine Collagen Granules, Multi Collagen Granules, Multi Collagen Radiance, and Vegan Protein Powder. All products are formulated without added fillers, preservatives, artificial flavors, or dyes, reflecting the company's commitment to straightforward nutrition. The products are designed to support foundational systems including gut health, joint mobility, skin integrity, and energy through highly bioavailable nutrients.
Manufacturing standards play a crucial role in The Harvest Table's market positioning. All products are manufactured in-house in a custom-built South African facility that passes annual Food Safety Assessment audits, meets GMP requirements, is recognized as a Food Safe Facility, and is Halaal-certified by the Muslim Judicial Council. Products entering the U.S. market are gluten-free and biodegradable, with export products receiving Halaal certification at the product level by the National Independent Halaal Trust.
Sustainability considerations extend to packaging, with the company using recyclable materials and emphasizing responsible manufacturing practices. This expansion comes at a time when American consumers increasingly seek transparent sourcing and ethical production in wellness products.
"OneLavi provides an opportunity to connect with consumers who are intentionally seeking high-quality wellness products," said Catherine Clark, Founder of The Harvest Table. The company's approach focuses on maintaining control over sourcing, formulation, and manufacturing even as it scales, according to CEO Sam Clark. For more information about the brand, visit https://theharvesttable.co.za.
The U.S. wellness market continues to grow, with collagen supplements alone projected to reach significant market value in coming years. The Harvest Table's entry through a curated platform like OneLavi.com reflects evolving consumer preferences for specialized retail experiences that prioritize product quality and brand values over mass-market distribution.
This expansion matters because it represents the globalization of wellness standards, where international brands bring diverse manufacturing practices and product philosophies to competitive markets. The emphasis on clean formulations, third-party certifications, and sustainable practices sets benchmarks that could influence broader industry standards. For consumers, it offers access to products with transparent supply chains and specific ethical certifications that may not be readily available from domestic brands.
The timing of this launch coincides with increased consumer scrutiny of supplement ingredients and manufacturing processes. By entering through a platform that values "thoughtful product selection," as described by company leadership, The Harvest Table positions itself within a niche of discerning wellness consumers rather than competing solely on price or mass appeal. This strategy could influence how other international wellness brands approach U.S. market entry in the future.
