SpecialtyRx, the nation's largest privately owned long-term care pharmacy, took center stage at the Florida Health Care Association's (FHCA) 2026 Annual Conference & Trade Show, held July 26-30 in Orlando. The company's 20-by-20 island exhibit, positioned at Booth 713, was among the event's largest and most prominent, reflecting its growing footprint in the long-term care industry.
The FHCA 2026 conference drew more than 1,000 long-term care leaders and featured a sold-out exhibition with over 300 participating companies. SpecialtyRx's exhibit, designed by [Purple Exhibits](https://purpleexhibits.com), was built around themes of national growth, clinical expertise, and personal service, with messaging such as "National Reach. Personal Touch" and "Trusted by 1,000+ Facilities." The open layout and bold purple branding made it a recognizable destination for attendees.
SpecialtyRx currently serves approximately 350,000 patients annually through 15 full-service pharmacy locations, supporting more than 1,150 healthcare facilities across 18 states. These include skilled nursing facilities, assisted living communities, rehabilitation centers, and other long-term and post-acute care providers. The exhibit translated this national presence into a physical environment that communicated scale and reliability.
The partnership between SpecialtyRx and Purple Exhibits spans seven years, with about six trade show exhibits completed together each year. This long-standing relationship was evident on opening day, as the SpecialtyRx team arrived just 15 minutes before the show floor opened, confident that the exhibit was already installed and ready. "That moment demonstrated the confidence SpecialtyRx has in Purple," said Itzy Holczler, Head of Sales and Marketing at Purple Exhibits. "After seven years and approximately six exhibits together every year, they know we will take responsibility for every detail."
Purple Exhibits managed the entire exhibit program, including creative planning, design, fabrication, graphic production, shipping, logistics, and installation. They coordinated early move-in access, reprinted all major graphics, and upgraded the center curved graphic to tensioned SEG fabric for a cleaner finish. This preparation allowed SpecialtyRx's marketing and executive teams to focus on engaging with industry professionals and strengthening relationships.
The exhibit's success highlights the importance of trade show presence in the long-term care sector, where building trust and demonstrating capability are crucial. For SpecialtyRx, the FHCA conference provided an opportunity to reinforce its brand as a dependable partner for facilities across the nation. The company's ability to serve a vast network of patients and facilities positions it as a key player in the evolving healthcare landscape.
