Splash Beverage Group Names Martin Scott Interim CFO Amid Strategic Transition
TL;DR
Splash Beverage Group appoints experienced CFO Martin Scott to enhance financial oversight and strengthen processes for competitive advantage in the beverage market.
Martin Scott, a CPA with 30+ years of public company finance experience, will implement disciplined capital management and operational focus as Interim CFO.
Splash's appointment of an experienced financial leader supports stability and long-term value creation, benefiting stakeholders through improved corporate governance.
Splash Beverage Group brings in a Florida State University accounting graduate with decades of CFO experience to lead their financial strategy.
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Splash Beverage Group, Inc. has appointed Martin Scott as interim chief financial officer, effective December 15, 2025. The move comes as the company implements its Splash 2.0 strategy, which emphasizes operational focus, disciplined capital management, and long-term value creation.
Scott brings over 30 years of senior financial leadership experience, with particular expertise in public company finance and supporting organizations through transitional periods. He has served as founder and executive officer of Martin Scott CFO Consulting Services, Inc., advising growth-stage and publicly traded companies on financial reporting, capital structure, and strategic execution. Previously, he held chief financial officer positions at various public reporting companies.
Splash President William Meissner stated that Scott's appointment reflects the continued evolution of the company as it sharpens financial oversight and strengthens internal processes. "His experience stepping into complex situations and bringing structure and clarity will be an important asset as we move forward," Meissner said.
The interim CFO position supports Splash's portfolio of emerging beverage brands spanning hemp-based THC, alcohol, and non-alcohol categories. The company's strategy involves developing early-stage brands while acquiring and accelerating established brands with unique market positioning or category innovation.
Scott holds a Bachelor of Science degree in Accounting and Finance from Florida State University and is a Certified Public Accountant. In his new role, he will work with management to advance the company's strategic priorities while enhancing financial stewardship and reinforcing stability during this transitional period.
"I am very excited to work with management and to be part of the Splash 2.0 strategy," Scott said regarding his appointment. The company believes his leadership will help position Splash for its next phase of growth and development.
This leadership change occurs as Splash focuses on scaling its portfolio through strategic acquisitions, disciplined brand development, and expansion of its national and international distribution network. The company's beverage portfolio includes brands such as Chispo Tequila and Nimbus Chill, which represent its diverse approach to the beverage market.
Curated from NewMediaWire
