Splash Beverage Group, Inc. announced that the internationally recognized restaurant and entertainment brand Senor Frog's has selected Chispo Tequila as its house tequila across an initial group of locations in Florida, the Bahamas, and Mexico. This partnership represents Chispo's first major national hospitality collaboration, providing early validation of the brand's positioning as it scales in the on-premise channel.
The selection followed an extensive evaluation process by Senor Frog's, which focused on taste profile, consistency, and resonance with its diverse customer base. Chispo's smooth character and approachable style distinguished it from competing premium and value-positioned tequilas. William Meissner, President and Chief Marketing Officer of Splash Beverage Group, stated that this partnership demonstrates the deliberate strategy behind Chispo's development, emphasizing the right liquid, partners, and customers.
This initial placement at Senor Frog's locations is expected to introduce Chispo to hundreds of thousands of guests annually, providing significant visibility and repeat trial opportunities in high-energy environments. Senor Frog's belongs to Grupo Anderson's Mexico, which operates more than 50 business units and 15 distinct restaurant brands across four countries. Splash views this partnership as a potential foundation for expanded collaboration across additional restaurant concepts within Grupo Anderson's portfolio.
Chispo Tequila is produced in Jalisco, Mexico in partnership with ZB Distillery, known for its commitment to traditional tequila craftsmanship. This collaboration ensures consistent production standards and supports Chispo's long-term growth strategy in both domestic and international markets. Splash expects to continue expanding Chispo's distribution through additional on-premise and retail partnerships as the brand builds momentum throughout 2026 and beyond.
The importance of this announcement lies in its demonstration of early market validation for a new tequila brand entering a competitive spirits category. For consumers, this means increased accessibility to Chispo Tequila in popular entertainment venues, while for the industry, it signals Splash Beverage Group's successful execution of its brand development strategy. The partnership could potentially influence other hospitality brands' tequila selections and create ripple effects throughout the beverage distribution network. More information about Splash Beverage Group can be found at https://www.SplashBev.com, while details about Chispo Tequila are available at https://www.chispotequila.com.
