Sportradar and MLB Expand Partnership to Enhance Fan Engagement and Global Reach

Sportradar Group AG has significantly expanded its partnership with Major League Baseball (MLB), securing an eight-year agreement to exclusively distribute MLB's official real-time data globally. This collaboration is set to transform the fan experience by introducing new betting markets and immersive viewing options, utilizing Sportradar's AI-driven technologies and MLB's rich content.

The partnership enables Sportradar to distribute MLB's Statcast data, audiovisual content, and media, fostering the creation of dynamic betting markets such as micro markets and player props. These innovations allow fans to engage with the game in real-time, offering bets on specific in-game events and player performances.

Beyond betting, the alliance aims to deliver hyper-personalized fan experiences through virtual reality, combining MLB's dynamic content with Sportradar's advanced technologies. This initiative promises to bring fans closer to the action, offering interactive ways to experience games as if they were at the ballpark.

MLB stands to benefit from Sportradar's extensive global network, enhancing the league's international presence and fan base in emerging markets. Additionally, Sportradar will provide MLB with its Synergy Sports Coaching & Scouting solution and continue to support the league's integrity through its Universal Fraud Detection System.

Kenny Gersh, MLB's Executive Vice President, Media & Business Development, highlighted the partnership's role in navigating the evolving sports betting landscape and creating engaging products for fans worldwide. The deal also includes MLB acquiring an equity stake in Sportradar, signaling a long-term commitment to mutual growth.

Sportradar's CEO, Carsten Koerl, views the expanded partnership as a pivotal growth opportunity, emphasizing the potential to innovate and enhance fan engagement globally. With similar partnerships across major sports leagues, Sportradar reinforces its position as a leading global sports technology company.