Sportradar Completes IMG ARENA Acquisition, Expands Global Sports Betting Portfolio to Over 1 Million Annual Matches

Sportradar has completed its acquisition of IMG ARENA, significantly expanding its global sports betting rights portfolio to encompass over 1 million matches annually. The deal represents a major strategic move for the NASDAQ-listed company as it accelerates efforts toward global leadership in data-driven sports entertainment. This acquisition enhances Sportradar's ability to deliver real-time data, insights and immersive fan experiences through proprietary AI and next-generation technology.

The expanded portfolio now includes strategic relationships with more than 70 rightsholders, delivering approximately 38,000 official data events and 29,000 streaming events across 14 global sports on six continents. The acquisition particularly strengthens Sportradar's content and product offerings in popular betting sports including tennis, soccer and basketball. Prominent properties now under the Sportradar umbrella include Wimbledon, the U.S. Open, Roland-Garros, Major League Soccer, EuroLeague basketball and the PGA Tour. The company serves as trusted partner to major sports organizations including the ATP, NBA, WNBA, NHL, MLB, UEFA, FIFA, CONMEBOL, AFC and the Bundesliga.

Carsten Koerl, Sportradar CEO, stated that this acquisition marks a significant milestone for the company, expanding access to premium sports content that strengthens and complements its existing global portfolio. The unique deal structure involves approximately $122 million in cash prepayments by the seller to certain sports rights holders and approximately $103 million to Sportradar, with no financial consideration required from Sportradar. The acquisition is expected to be accretive to adjusted EBITDA margins and free cash flow conversion while accelerating revenue, adjusted EBITDA and free cash flow growth.

Prior to the IMG ARENA acquisition, Sportradar was targeting revenue of at least €1.7 billion by 2027, representing a 15% compound annual growth rate over that period. With the addition of IMG ARENA and Sportradar's proven ability to cross-sell and up-sell its diverse portfolio, the company expects to continue outpacing the global sports betting market, which is forecast to reach $182.12 billion by 2030, growing at a CAGR of 10.3%. Beyond top-line growth, Sportradar is targeting margin expansion to 27% by 2027, representing a 700 basis point improvement.

The company attributes its growth expectations to industry-leading scale, unmatched competitive advantages and major sports rights secured for the long term. During a recent investor day, Sportradar indicated plans to continue seeking opportunities in adjacent areas, including leveraging its marketing services capabilities in the online casino market, which the company estimates represents a potentially $2 billion serviceable addressable market. The acquisition enhances Sportradar's content distribution capabilities and will further fuel product development across its highly scalable technology platform and client network spanning more than 120 countries.