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Squeeze Welcomes Melinda Davenport as Strategic Advisor

By Advos

TL;DR

Squeeze appoints Melinda Davenport, bringing extensive experience from top Fortune 500 companies, to strategically advise on brand growth and innovation.

Melinda Davenport will provide strategic counsel, investor strategy, innovation efforts, and corporate mentorship to Squeeze's executive team.

Davenport's addition to Squeeze underscores the brand's commitment to innovation and excellence, aiming to disrupt the massage industry and provide exceptional service.

Squeeze, founded by the creators of Drybar, offers a seamless, tech-forward booking experience and aims to double its national footprint by 2024.

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Squeeze Welcomes Melinda Davenport as Strategic Advisor

Squeeze, the leading and rapidly growing massage destination founded by the creators of Drybar, has announced the appointment of Melinda Davenport as a strategic advisor. Davenport, a communications executive with extensive experience at Fortune 500 companies, is set to further elevate Squeeze's growth during a crucial expansion period.

In her new role, Davenport will offer strategic counsel to Squeeze's co-founder and CEO Brittany Driscoll, as well as the Advisory Board. Her responsibilities will include spearheading investor strategies, assisting with innovation efforts, and opening new networking opportunities for the brand. Additionally, Davenport will provide corporate mentorship to the executive team and foster deeper industry relations, ensuring Squeeze maintains its momentum as a leading innovator in the massage industry.

"We are so excited to officially welcome Melinda to our team," said Brittany Driscoll, Co-Founder & CEO of Squeeze. "Her proven track record and visionary approach will be an incredible asset in helping guide our brand growth and innovation strategies. We look forward to leveraging her insights and experience to further elevate Squeeze as a global namesake brand."

Davenport's extensive background will be invaluable as Squeeze continues to expand its national footprint and enhance its offerings. Her appointment underscores Squeeze's commitment to providing exceptional service while driving forward-thinking initiatives to disrupt the traditional massage industry.

"I am thrilled to join the Squeeze team as a strategic advisor to the Board," said Melinda Davenport. "Squeeze’s dedication to innovation and excellence is truly inspiring, and I am looking forward to working closely with Brittany to help build Squeeze into a household name."

Since its inception in 2017, Squeeze has become a beloved destination for consumers seeking high-quality yet accessible massages. The brand offers a seamless, tech-forward booking experience and exceptional quality service, all aimed at creating the ultimate “feel good” environment. As the brand continues to expand, Squeeze aims to double its national footprint by the end of 2024, with plans to develop 500 locations in the next 5-7 years.

For more information, please visit www.squeezemassage.com.

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