The presentation of political scientist and journalist Nancy Clara's strategic manual 'Step by Step: How to Do Business with the U.S.' at Palacio Balcarce has positioned the work as an essential technical tool for Argentine small and medium enterprises seeking sustainable entry into the United States market. The event, supported by the Chamber of Industry and Commerce of La Matanza and the Center for American Studies, attracted business, diplomatic, and military leaders during a period when international expansion has become critical for local company growth.
Notable attendees included Brigadier Gustavo Lema, President of COFA and Falklands War veteran, and Lieutenant Colonel Ángel León, Vice President of COFA, who delivered formal opening remarks. The technical presentation was led by General Engineer Raúl Racana, author of 'The Dominion of Minds,' while renowned economics journalist Claudio Negrete Williams conducted the overall presentation. The audience included distinguished figures such as Dr. Luis María Savino of CEA, Francisco Lamanna of CIC La Matanza, and representatives from the Spanish Chamber of Commerce and American Club of Buenos Aires.
Clara emphasized that her manual represents more than technical guidance, stating it systematizes 25 years of experience as a Hispanic businesswoman. 'Success in the U.S. requires methodology, but also the resilience I learned from my roots,' she remarked during the presentation. One emotional moment featured the arrival of Clara's grandmother, Ana María Estrella, who symbolizes immigrant perseverance and served as fundamental inspiration for the book.
The importance of this publication emerges within Argentina's national economic restructuring context, where 'Step by Step' serves as an indispensable technical manual for decision-makers seeking to mitigate risks and capitalize on comparative advantages of Argentine entrepreneurs in North American markets. The manual provides practical strategies for successfully entering the competitive U.S. market, addressing both methodological approaches and cultural considerations essential for sustainable business expansion.
The event concluded with remarks from Luis Savino and a piano performance by maestro Federico Malvarez, coordinated by Rodrigo Etchavarría with support from premium regional brands including 'Un Tal... Vega' Wines from La Rioja, Bodegas Febrero Riojano, and sustainable export fashion designs by Alejandra Gougy and Patricia Rivas Orozco. The book is available through multiple distribution channels including Amazon.com for global access and local bookstores such as Librería Paidós in Recoleta, providing Argentine businesses with immediate access to this strategic resource as they pursue international growth opportunities.
