StreamVantage and Adelaide Launch First High-Attention CTV Ad Targeting Marketplace
TL;DR
CTV advertisers gain high-attention targeting marketplace advantage via Adelaide and StreamVantage partnership.
Adelaide's AU metric uses machine-learning model incorporating eye-tracking data to measure media quality.
Adelaide and StreamVantage partnership makes high-attention ad inventory accessible, ensuring impactful campaigns for media buyers.
FAST channels outperform CTV benchmarks by 20-25%, now available for purchase through Adelaide and StreamVantage collaboration.
Found this article helpful?
Share it with your network and spread the knowledge!
StreamVantage and Adelaide have unveiled a pioneering ad targeting marketplace that allows advertisers to strategically place advertisements on high-attention Connected Television (CTV) platforms. The collaboration leverages Adelaide's innovative Attention Unit (AU) metric to help marketers identify and purchase ad placements with the highest likelihood of capturing viewer engagement.
The new marketplace enables CTV advertisers to launch campaigns across FAST and AVOD platforms through various transaction methods, including programmatic guaranteed, private marketplace, and managed service approaches. Adelaide's AU metric uses machine-learning technology incorporating eye-tracking data, device signals, and outcome data to measure media placement effectiveness.
Recent analysis by Adelaide and VIZIO revealed that FAST channels outperform overall CTV attention benchmarks by 20-25%, highlighting the significant potential of this targeting approach. StreamVantage CEO Greg Smith emphasized the marketplace's value, noting that ad rates in FAST and AVOD are already competitive, making high-value placements increasingly important for advertisers.
Adelaide CEO Marc Guldimann underscored the partnership's significance in making high-attention ad inventory more accessible to media buyers. By providing a precise method to evaluate ad placement quality, the collaboration aims to help brands make more informed advertising investments and improve campaign performance.
This innovative marketplace represents a significant advancement in CTV advertising, offering a data-driven approach to targeting that could reshape how advertisers select and purchase digital video ad placements.
Curated from News Direct
