Strike Marketing Summit Offers New Strategy to Combat AI Content Saturation for Startups

The Strike Marketing Institute has announced the launch of the first-ever Strike Marketing Summit, a two-day virtual event scheduled for December 11-12 from 12 PM to 5 PM CST, designed to address what organizers call the "invisibility trap" created by today's AI-driven content flood. The summit introduces a new strategic category called Strike Marketing, which uses summit-driven, category-design strategies to help founders become the only choice in their niche through high-impact visibility approaches.

Fernando Labastida, Founder of the Strike Marketing Institute, explained the core challenge facing modern entrepreneurs. "The number of 2nd act founders, bootstrapped startups, and global companies entering the market has exploded, but they're all competing with the flood of AI content and VC-funded blitz-scaling marketing. The end result? They're invisible," said Labastida. The summit aims to teach participants how to stand out by becoming the only choice for their niche through specialized strategies.

The event addresses what organizers identify as "The Invisibility Trap" - the challenge where bootstrapped tech startups, global teams entering the U.S. market, and midlife reinventors struggle to gain attention amid AI-accelerated content saturation. Unlike Silicon Valley companies that rely on massive budgets and blitz-scaling, most founders lack these resources. The Strike Marketing Summit introduces virtual summits as category-defining "lightning strikes" to cut through the noise and create instant authority.

The summit features 12 industry leaders who have built audiences, categories, and high-growth businesses. The speaker lineup includes Russ Henneberry, CEO & Founder of theCLICK, who will present "Growth OS: How to Transform ChatGPT-5 into a Business Growth Engine." Sheriff Subair, Head of Marketing at HeySummit, will cover "Summit-as-System: Turning Events into Authority, Community, and Revenue Machines." Other notable speakers include Audra Carpenter of Content Hub OS, Pablo Gonzalez of Vendoroo, and Bryan Eisenberg of Rock Solid Round Rock.

Additional presentations include Chris Stanley of Mini Book Publishing discussing "From 7 Days of Writing to $700K/year in Revenue," Rachel Starr of coCreator Society on "Launch With Connection: How to Build a Business Through a Summit," and Eduardo Ortiz Ramírez of We Are The Robots Inc. covering "From Digital Transformation to Intelligent Reinvention." The program also features Kevin McGrew of Everzocial, Bryan Funk, and Darrell Vesterfelt of Mighty Networks, who emphasized the summit's unique value proposition.

"A summit just breaks the norm, and is able to get attention better than normal," said Darrell Vesterfelt, VP of Growth at Mighty Networks. "If I'm going to choose to spend my time somewhere, I'm going to spend it where I can get all the information - not just one idea." The summit covers critical topics including category design, AI-powered content amplification, founder-led marketing systems, virtual summits as a go-to-market strategy, and business book creation as a growth engine.

The event targets midlife founders reinventing their careers, bootstrapped B2B software founders looking for leverage, global startups entering U.S. and Western markets, and marketing leaders tired of algorithm dependency. More than 500 attendees are expected to join the debut event, which is supported by partners including Global Chamber, TechRanch, Empower Breakfast, theCLICK, Rock Solid Round Rock, and HeySummit. Event registration and full details are available at https://summit.strikemarketingsummit.com.