Superior Ink Launches Monthly Apparel Program to Support Colorado Small Businesses

Superior Ink, a Colorado-based screen-printing and apparel production company, has launched a new community program called "Built for the Community" that provides monthly complimentary custom apparel to local small businesses in the Colorado Springs and Fountain regions. The initiative aims to support brand growth and foster local pride by selecting one business each month to receive a limited batch of 12 custom-designed shirts created by Superior Ink's creative team.

The program represents a strategic commitment to community integration and support for local entrepreneurship throughout Southern Colorado. Dominic Rosacci, Founder and CEO of Superior Ink, emphasized that the initiative stems from the company's goal to become genuinely integrated into the community after relocating to Fountain. "This initiative represents our commitment to giving back, utilizing our expertise to uplift other small businesses," Rosacci stated.

Happy Hour Donuts, a Fountain-based donut shop known for its innovative flavors and community atmosphere, has been selected as the inaugural recipient of the program. Superior Ink has designed custom graphic tees inspired by the shop's branding and will deliver the shirts this month. The selection of Happy Hour Donuts reflects the program's focus on businesses that embody the local spirit and community values.

Beyond the physical apparel, the initiative includes comprehensive promotional support for selected businesses. Superior Ink plans to showcase each chosen business across its social media platforms, website, and newsletters, helping them reach new customers and share their stories with a broader audience. This additional exposure could significantly impact small businesses struggling with marketing budgets and visibility in competitive local markets.

Rosacci highlighted the strategic importance of merchandise in business growth, noting that "merchandise is impactful - it tells a story that can be worn. When a local business is given a tangible means to share their narrative, it generates a ripple effect that benefits the entire community." This perspective underscores how custom apparel can serve as both branding tools and community connectors.

The program's long-term vision involves creating a network of local makers, shop owners, and entrepreneurs connected through community-driven merchandise. By sustaining this initiative throughout the year and selecting a new business each month, Superior Ink aims to build lasting relationships and strengthen the local economic ecosystem. Local business owners interested in participating can nominate themselves or others by visiting https://www.superiorinkprinting.com/community or tagging @superiorinkprinting on Instagram.

This initiative comes at a time when small businesses face increasing competition from large corporations and online retailers. By providing both physical merchandise and digital promotion, Superior Ink's program addresses two critical challenges for local businesses: brand visibility and marketing resources. The complementary nature of the program makes it accessible to businesses that might otherwise struggle to afford custom apparel production, potentially leveling the playing field in local markets.

The community-focused approach reflects broader trends in business sustainability, where companies increasingly recognize that supporting local economies benefits all stakeholders. For consumers, the program means more opportunities to discover and support local businesses through both the merchandise itself and the increased visibility generated by Superior Ink's promotional efforts. As the program expands throughout 2025, it could serve as a model for how businesses can leverage their core competencies to strengthen local economic resilience while building meaningful community connections.