Surcheros has announced a limited-time Valentine's Day promotion called the Be My Burrito meal, available February 14-15, 2026, at participating locations. The $30 deal includes two regular-sized entrées, two regular-sized drinks, and one side of queso or guacamole, targeting couples, friends, and families seeking an affordable dining option during the holiday weekend.
Luke Christian, Founder and CEO of Surcheros, stated that the promotion aims to combine the celebration of love with premium food offerings. "Valentine's is the perfect time to share the love for tasty, premium food, and we are happy to help guests celebrate with our Be My Burrito meal," Christian said. The meal allows customization with proteins, toppings, and signature sauces, and burritos can be substituted for other regular-sized items like tacos, quesadillas, salads, or burrito bowls, with grilled steak available for an additional fee.
This promotion is strategically timed to capitalize on Valentine's Day spending, which often extends beyond romantic couples to include friends and family gatherings. By offering a shareable meal at a fixed price, Surcheros positions itself as a versatile dining destination during a peak period for the restaurant industry. The deal may drive foot traffic and increase sales during a typically busy weekend, potentially boosting the brand's visibility in the competitive fast-casual Tex-Mex segment.
Surcheros is also leveraging the promotion to encourage adoption of its digital tools and loyalty program. Customers can download the Surcheros app to access the Rewards Program, earn redeemable points, and use mobile ordering features. The app is available for free through Google Play or the App Store. For more brand information, visit www.surcheros.com.
The Be My Burrito deal reflects Surcheros's broader growth strategy, following its recognition on Fast Casual's Top 100 Movers & Shakers list in 2025. By emphasizing customization and Southern hospitality, the brand aims to strengthen its foothold in the southeastern U.S. and support future expansion. This promotion not only serves as a marketing tactic to engage existing customers but also as a tool to attract new patrons through value-driven offerings, aligning with industry trends toward experiential dining and digital integration.
