Surcheros Recognized as One of the Fastest Growing Emerging Chains in the Nation

Surcheros, a Tex-Mex inspired restaurant chain known for its bold flavors and Southern hospitality, has been recognized as one of the fastest growing emerging chains in the nation. The brand secured a spot on Nation's Restaurant News' 100 Under 100 list, an annual ranking that celebrates restaurant brands with fewer than 100 units that have demonstrated the highest percentage of unit growth from 2023 to 2024. With 35 locations across six states and a 34.6% year-over-year unit growth, Surcheros' achievement underscores its rapid expansion and growing popularity.

The recognition by Nation's Restaurant News is a testament to Surcheros' strategic growth initiatives, including investment in franchisee support, operational innovation, and enhancements aimed at improving the guest experience. The brand's commitment to its roots and community has not only fostered a loyal customer base but also attracted strong interest from potential franchise partners. Surcheros is on track to open 12 new units by the end of 2025, including a second location in Tennessee, further solidifying its presence in the Southeast.

Luke Christian, Founder and CEO of Surcheros, attributes the brand's success to its unwavering commitment to community and connection. "We built this brand on community and connection, and we continue to grow because we show up for our guests and franchise partners in every market," Christian stated. This philosophy has propelled Surcheros to open new locations in Georgia, Florida, South Carolina, and neighboring states, achieving double-digit unit growth.

In addition to expanding its physical footprint, Surcheros has focused on enhancing its digital presence with a redesigned mobile app to streamline ordering and strengthening community partnerships. These efforts have not only contributed to its recognition by Nation's Restaurant News but also earned Surcheros a place on Fast Casual's 2025 Top 100 Movers & Shakers list, further validating its position as a rising star in the fast-casual dining sector.

Jake Philpotts, Vice President of Business Development & Franchise Relations at Surcheros, emphasized the collective effort behind the brand's achievements. "This recognition reflects the energy, alignment, and belief we all share in where the brand is headed," Philpotts remarked. As Surcheros continues to expand, its foundation of bold flavors and meaningful service promises to attract even more guests and franchise partners, signaling a bright future for the emerging chain.