Survey Reveals Widespread Safety Concerns Among Women, Driving Demand for Discreet Safety Technology

A recent survey of 1,500 U.S. women aged 18 to 50 reveals that personal safety concerns significantly impact daily life, with 67% of respondents identifying walking alone at night as their primary fear. The survey, conducted by independent research firm Talker on behalf of LogicMark Inc., found that safety concerns have become deeply embedded in women's daily routines, particularly after sunset.

According to the findings, 38% of women reported safety concerns that actively impact their daily lives, with 13% experiencing significant limitations and 25% somewhat restricting their movements and choices. Additionally, 32% of respondents have experienced situations where they felt unsafe but were unable to contact someone for help, with another 26% facing this scenario multiple times. Chia-Lin Simmons, CEO of LogicMark, stated, "These findings expose a critical reality that can no longer be ignored. Women are living with pervasive anxiety that significantly impacts and reshapes their daily lives."

The survey highlights a growing preference for discreet safety technology, with 71% of respondents indicating they would prefer safety devices that are either completely invisible or disguised as jewelry and accessories. Women also expressed desire for devices that can contact authorities and family members directly. While personal alarms like Birdie have gained popularity, they lack the discretion many women seek in safety devices.

LogicMark is addressing this demand with Aster, an app that transforms smartphones into 24/7 personal safety monitoring devices. The Aster app, available for both iPhone and Android, enables users to contact emergency services, friends, and loved ones through multiple features including an emergency button, home screen slider for quick access to emergency services, 'Hold Until Safe' button, and 'Follow-Me' feature for scheduled alerts and check-ins. Once activated, the app requires a PIN to cancel if the threat becomes less urgent, and emergency services are dispatched to the phone's GPS location.

For situations where phones aren't accessible, LogicMark offers a free emergency button with Aster subscriptions. The compact device, no larger than an AirTag, clips to purses, keychains, or backpack straps and calls for help with three presses, connecting users to a 24/7 monitoring service that stays on the phone until they feel safe. The button has a five-month battery life and provides additional protection when combined with the Aster app.

The shift toward digital safety solutions aligns with broader technology usage patterns among women. The survey found that 70% of respondents use mobile devices to keep friends and family informed of their whereabouts, while about 50% actively share their location through smartphones and apps. This digital-first approach is particularly popular among younger women aged 18-25, with 62% using location-sharing apps compared to 41% of women aged 36-50.

The growing demand for personal security technology is reflected in market projections, with the global personal security app market forecast to reach $2.45 billion by the end of 2032, growing at a compound annual growth rate of 14% between now and 2032. Simmons emphasized, "As a company dedicated to personal safety solutions, we are on a mission to develop innovative devices that meet evolving needs for discretion, connectivity, and reliable emergency response. Beyond technology, we must also advocate for systemic changes that address the root causes forcing women to live in fear."