Technology companies Synaptics and VBox Communications are set to showcase groundbreaking digital broadcasting solutions using ATSC 3.0 NextGen TV technologies at the upcoming NAB Show 2025 in Las Vegas. Their collaborative effort aims to transform content delivery across broadcasting, enterprise, and government sectors.
The partnership centers on leveraging Synaptics' VS640 system on chip (SoC) with digital rights management (DRM) support, enabling broadcasters to explore new revenue streams while significantly reducing operational expenses. By integrating advanced AI capabilities into their solutions, the companies seek to expand service capabilities and enhance digital content distribution.
VBox Communications CEO Shlomo Turgeman emphasized the strategic importance of the collaboration, describing it as a significant advancement in digital broadcasting. Synaptics' John Weil, Vice President of IoT and Edge AI Processor Business, highlighted the partnership's potential to deliver more interactive experiences and create growth opportunities for broadcasters and enterprises.
The joint initiative targets broad adoption of NextGen TV technologies across multiple industries, including broadcast television, enterprise data distribution, public safety, and government communications. Industry observers suggest this partnership could accelerate the digital transformation of broadcasting infrastructure.
Interested professionals can preview the technologies at the VBox Booth #W3056 in the West Hall during NAB Show 2025, where live demonstrations will showcase the potential of ATSC 3.0 solutions.
