Keith Jones, CPA, a prominent tax resolution expert based in Jacksonville, FL, has recently achieved certification in the 'Exactly What to Say' program, marking a significant advancement in his approach to client communication. This certification, obtained through a two-day intensive course led by Phil M. Jones, equips Jones with advanced conversational strategies designed to build trust and drive action in critical client interactions.
With over two decades of experience in federal and Florida state tax resolution, Jones's new certification adds a valuable dimension to his professional toolkit. The 'Exactly What to Say' program focuses on the use of precise, impactful language, which is particularly crucial in the complex and often stressful field of tax resolution. Jones plans to integrate these newly acquired techniques across all aspects of his practice, from initial consultations to ongoing case management.
This development is noteworthy for individuals and businesses grappling with tax issues, as it promises to enhance the quality of guidance and support they receive. By improving his ability to communicate complex tax matters clearly and empathetically, Jones aims to alleviate the stress and uncertainty often associated with tax resolution processes. The certification may lead to more effective outcomes in resolving IRS collections, tax liens, and Florida sales tax audits – areas in which Jones specializes.
The achievement also sets Jones apart in the tax resolution industry, as he becomes one of the few professionals in this field to hold the 'Exactly What to Say' certification. This distinction allows him to use the 'Exactly What to Say Certified' logo in his marketing efforts, potentially attracting clients seeking a tax professional with enhanced communication skills.
For the broader tax resolution and financial services industry, Jones's certification highlights a growing recognition of the importance of effective communication in professional services. It suggests a trend towards more client-centered approaches in fields traditionally focused on technical expertise. As professionals like Jones invest in improving their communication skills, it may raise the bar for client expectations and service standards across the industry.



