Thailand's Department of International Trade Promotion (DITP), under the Ministry of Commerce, will host the THAI SELECT Festival 2026 on July 21 at Vanderbilt Hall, Grand Central Terminal in New York City. The event is designed to strengthen the presence of authentic Thai cuisine in the United States, expand recognition of the THAI SELECT certification, and create new commercial opportunities for Thai restaurants, food producers, and exporters.
The United States is one of Thailand's largest export markets for food products, playing a strategic role in supporting the continued growth of Thailand's food industry. Through the festival, DITP aims to connect American consumers with authentic Thai cuisine while reinforcing the competitiveness of Thai restaurants and promoting demand for premium Thai ingredients.
Her Royal Highness Princess Ubolratana Rajakanya Sirivadhana Barnavadi has graciously accepted the invitation to preside over the opening ceremony, underscoring Thailand's commitment to promoting authentic Thai cuisine and the THAI SELECT certification internationally.
Under the theme "Thai SELECT Playground – Play with Thai Flavors," the festival offers an immersive culinary experience where visitors can explore Thailand's rich food culture through authentic flavors, regional specialties, cooking demonstrations, cultural showcases, and interactive activities. The event encourages guests to discover the diversity, creativity, and craftsmanship of Thai cuisine.
A major highlight will be signature dishes prepared by 15 THAI SELECT-certified restaurants from across New York, showcasing both traditional favorites and contemporary interpretations. Visitors will also engage with Thai culinary traditions through hands-on experiences and interactive exhibitions.
Internationally acclaimed Thai actors Mile Phakphum Romsaithong and Apo Nattawin Wattanagitiphat will make special appearances, participating in exclusive fan activities while introducing authentic Thai cuisine to broader audiences. Their participation reflects Thailand's integrated approach to promoting culture, entertainment, and gastronomy as complementary drivers of global soft power and creative economy.
The festival is part of DITP's broader strategy to strengthen the international competitiveness of Thailand's food industry by increasing global awareness of the THAI SELECT certification, encouraging wider adoption of Thai ingredients by overseas restaurants, and creating new opportunities for Thai food exporters. By strengthening the international profile of authentic Thai cuisine, DITP supports sustainable growth across Thailand's food value chain while reinforcing the country's position as a leading culinary destination.
THAI SELECT is Thailand's official certification mark awarded by the Ministry of Commerce to restaurants and food products that meet recognized standards of authentic Thai taste, quality, and culinary excellence. It serves as a trusted guide for consumers worldwide seeking genuine Thai dining experiences while supporting Thai businesses in international markets.
As Thailand continues to expand the global presence of its food industry, THAI SELECT Festival 2026 demonstrates how culinary diplomacy can generate tangible economic value by strengthening consumer confidence, supporting Thai entrepreneurs overseas, and creating opportunities for trade, investment, tourism, and long-term business partnerships between Thailand and the United States.
