The Builder Market, a communications platform connecting homeowners with over 2 million professionals nationwide, and CI Web Group, a digital marketing agency specializing in home services, announced a strategic partnership designed to help contractors grow their businesses sustainably.
The collaboration addresses a persistent challenge in the home services industry: skilled contractors often lack the time, resources, or expertise to market themselves effectively, while homeowners struggle to find trustworthy professionals.
"Most contractors are exceptional at their craft but don't have a dedicated marketing team," said Jennifer Bagley, CEO of CI Web Group. "We're not just generating leads - we're building a complete system that handles visibility, credibility, and conversion. Contractors on The Builder Market will now have access to the same marketing tools and strategy that larger companies use, without needing to hire an agency or figure it out themselves."
Contractors on The Builder Market platform will gain access to business training, enhanced profile visibility, and marketing resources that previously required significant investment. The initiative is supported by the JustStartAI.io community, which helps trades professionals adopt AI tools practical for their businesses.
"The best contractors shouldn't have to choose between doing great work and growing their business," said Brett Taylor, Founder of The Builder Market. "This partnership ensures that the professionals homeowners find on our platform aren't just skilled - they're also equipped to communicate clearly, respond quickly, and deliver the modern service experience today's homeowners expect."
The partnership arrives at a significant moment for the industry. AI is fundamentally changing how homeowners find and hire professionals. Unlike traditional pay-to-play platforms where visibility goes to the highest bidder, AI-driven recommendations prioritize quality, relevance, and responsiveness. Through this partnership, CI Web Group provides contractors with the marketing expertise needed to stand out in an environment where quality carries more weight than advertising budget.
Starting in Q2 2026, the collaboration will roll out live training workshops focused on AI tools and digital marketing fundamentals for trades businesses; priority visibility features that help qualified contractors stand out to homeowners searching in their area; a digital marketing resource library with on-demand training, templates, and implementation guides; and a Business Training Portal launching in phases throughout 2026, covering everything from estimating to customer communication.
These tools and training resources are intended to help contractors build a stronger online presence and connect with more qualified homeowners.
