The Great Greek Mediterranean Grill Expands Rapidly, Targets 100 Locations in 2025
TL;DR
The Great Greek Mediterranean Grill is expanding rapidly, opening new locations across the U.S. and internationally, surpassing 100 operational units by year-end.
The brand's success is driven by authentic, high-quality ingredients, freshly prepared dishes, and a staged dining experience that rivals full-service restaurants.
The Great Greek's growth reflects a consumer shift toward fresh, flavorful, and healthier dining options, contributing to a better dining landscape worldwide.
The Great Greek has been recognized as a standout franchise, ranking on various lists of smartest-growing brands, showcasing its impact on the industry.
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The Great Greek Mediterranean Grill is positioning itself for substantial expansion in 2025, building on a year of remarkable growth that saw the restaurant franchise open 19 new locations and increase systemwide sales by 46%.
The brand plans to open 40 new restaurants domestically and internationally, with a strategic focus on entering new markets including Louisiana, North Carolina, and Wisconsin. By year-end, the franchise aims to surpass 100 operational units, supported by 27 new franchise agreements and master licenses for Western Canada and Egypt.
The restaurant's success stems from its commitment to authentic, high-quality Mediterranean cuisine prepared fresh to order. Founded by a culinary-trained father and son team, the franchise has developed a unique fast-casual dining model that distinguishes itself through elevated presentation and genuine Mediterranean recipes.
In 2024, the franchise achieved $73 million in systemwide sales, with notable growth in catering (up 43%) and third-party delivery channels. The brand's rapid expansion has earned recognition, including ranking #15 on Franchise Times' Fast & Serious list and being named a Top Mover & Shaker by Fast Casual.
The growth reflects broader consumer trends toward healthier, more flavorful dining options. As Ray Titus, CEO of United Franchise Group, noted, the brand is strategically positioned at the forefront of the Mediterranean cuisine movement, offering a compelling franchise opportunity in an evolving restaurant landscape.
Curated from 24-7 Press Release
