The Harvest Table, a South African wellness brand known for its clean-label collagen and plant-based nutrition products, is calling on consumers to look beyond flashy packaging and marketing claims and focus on the ingredient label. The company argues that understanding what goes into a product is essential for making informed purchasing decisions.
"We've always believed that consumers deserve to know exactly what they're putting into their bodies," said Catherine Clark, Founder of The Harvest Table. "When you take the time to read an ingredient label, you gain a much better understanding of the product. That's why we've always focused on simple formulations made with carefully selected ingredients rather than unnecessary additives."
The company suggests that consumers evaluating nutrition products should consider several factors beyond front-of-package claims. These include simple, recognizable ingredients, clean-label formulations, products made without unnecessary additives, and formulations designed to fit naturally into everyday routines. The Harvest Table emphasizes that ingredient transparency helps consumers choose products aligned with their personal preferences and lifestyles.
This philosophy is reflected across The Harvest Table's current U.S. product lineup, available on Amazon. The Grass Fed Bovine Collagen Granules feature Types I and III collagen sourced from grass-fed bovine hides. The tasteless, instant-dissolving granules are produced without added gums, fillers, preservatives, artificial flavors, or dyes. For a more comprehensive formulation, Multi Collagen Radiance combines Types I, III, V, and X collagen with Vitamin C, Zinc, and Cranberry. The Vegan Protein is a clean-label plant-based protein powder also free from added gums, fillers, preservatives, artificial flavors, or dyes.
"Trust is earned through transparency," said Sam Clark, CEO of The Harvest Table. "Our goal has never been to overwhelm consumers with complicated formulations or marketing language. We want people to feel confident that when they read our ingredient labels, they'll understand what they're choosing and why."
All The Harvest Table products are manufactured in-house at the company's custom-built facility in KwaZulu-Natal, South Africa, where the brand maintains control over sourcing, formulation, and quality. The facility passes annual Food Safety Assessment (FSA) audits, meets GMP manufacturing requirements, and is recognized as a Food Safe Facility. The company also maintains Halaal certification for applicable markets.
For more information, visit The Harvest Table website or follow their Instagram and Facebook channels.
