The Platform Group AG Expands Furniture Sector Presence with Strategic Investment in PMR Handels GmbH
TL;DR
The Platform Group AG gains strategic advantage by acquiring a stake in PMR Handels GmbH, expanding its furniture retail platform across 12 countries.
The Platform Group AG's subsidiary Digitec Living Brands GmbH acquired a stake in PMR Handels GmbH, which operates online furniture shops in multiple countries.
This investment connects more furniture manufacturers to efficient platforms, potentially lowering costs and improving access to quality furniture for consumers.
A German software company expands into furniture retail by acquiring a stake in a Berlin-based online shop operator with international reach.
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The Platform Group AG, a leading software company for platform solutions, has announced through its subsidiary Digitec Living Brands GmbH the acquisition of a stake in Berlin-based PMR Handels GmbH. PMR operates several online shops including Sofa-dreams.com in the furniture sector and sells products of its affiliated partners in more than 12 countries. The company will remain operationally independent with the existing management team of Harald Rexilius continuing in charge.
Dr. Dominik Benner, CEO of The Platform Group AG, stated that this investment represents a systematic pursuit of their platform approach in furniture retail, further expanding their position within the furniture industry. He emphasized that B2B customers have become significantly more important over the last two years, highlighting the strategic importance of this expansion.
Christopher Lauth, Managing Director of Digitec Living Brands GmbH, explained that the strategic investment aims to connect more furniture manufacturers to their platforms, lower logistics costs through efficiency gains, and reduce marketing costs thanks to The Platform Group's solutions. This move demonstrates the company's commitment to leveraging its technological capabilities to drive operational improvements across the furniture retail sector.
The Platform Group AG operates as a software company active in 27 industries with its own platform solutions, serving both B2B and B2C customers in sectors including furniture retail, machinery retail, dental technology, car platforms, and luxury fashion. With 19 locations across Europe and headquarters in Dusseldorf, the Group reported sales of EUR 525 million with an operating result (EBITDA adjusted) of EUR 33 million in 2024. Additional corporate information can be found at corporate.the-platform-group.com.
Curated from NewMediaWire
