The Reservoir and Naturipe Berry Growers Forge Partnership to Innovate Strawberry Farming in Salinas Valley

The collaboration between The Reservoir, a California nonprofit dedicated to agricultural innovation, and Naturipe Berry Growers, Inc., a leading strawberry grower, is set to transform strawberry farming in Salinas Valley. This partnership will leverage Naturipe's extensive berry-growing expertise and The Reservoir's innovative startup incubator, Reservoir Farms, to foster advancements in sustainable farming practices and technology integration.

Located in one of the world's most productive specialty crop regions, Reservoir Farms offers startups a unique environment for in-field testing and feedback, crucial for bringing new agricultural technologies to market. Naturipe will manage five acres of strawberries at the site, contributing operational support and agronomic expertise valued at hundreds of thousands of dollars annually. This initiative not only aims to address labor shortages and improve yields but also to create over 500 high-quality jobs in high-tech agriculture.

The partnership underscores the Salinas Valley's role as a global leader in agricultural innovation, with both organizations committed to developing practical, scalable solutions that benefit the entire agricultural community. By combining cutting-edge research with real-world farming systems, this collaboration represents a forward-thinking approach to overcoming generational challenges in farming, ensuring a sustainable and profitable future for agriculture in California and beyond.