TOHT App Introduces Innovative Solution to Transform Workplace Feedback Culture

A new Brazilian technology platform seeks to revolutionize how companies approach employee feedback by providing innovative tools that encourage transparent, continuous, and anonymous professional evaluations.

TOHT App, founded in 2024, addresses critical challenges in traditional performance management by offering a comprehensive feedback system that goes beyond conventional manager-centered assessments. The platform enables 360-degree reviews twice annually and allows for real-time feedback after specific workplace interactions.

The global human resources technology market is projected to grow from $37.43 billion in 2023 to $88.38 billion by 2033, highlighting the increasing importance of advanced workforce management solutions. TOHT App's approach tackles common organizational obstacles, such as employees' reluctance to provide honest feedback due to fear of retaliation or hierarchical constraints.

Key features of the platform include anonymous feedback mechanisms, self-awareness assessments like the Big Five Personality Test, and guided tutorials to help users effectively give and receive constructive feedback. These tools aim to create a more collaborative work environment, increase employee engagement, and support personal and professional development.

Research indicates that teams receiving continuous feedback demonstrate higher engagement levels, with 61% of employees reporting increased motivation when receiving weekly feedback and recognition. By focusing on specific, constructive observations and providing clear improvement suggestions, TOHT App hopes to reduce workplace turnover and create more dynamic, communicative organizational cultures.

The platform's innovative approach addresses a critical gap in traditional performance evaluation methods, offering organizations a more holistic and employee-centric method of professional assessment and growth.