TOMY International Reveals Exciting Toy Lineup for 2025 NYC Toy Fair
TL;DR
Get ahead of the competition with TOMY's new Dōteki battle system, a fully immersive experience that challenges players' reflexes and strategic thinking.
TOMY introduces innovative toys like Dōteki and Build-A-Buddy to engage kids in interactive play and foster creativity.
TOMY's new toy offerings aim to bring joy and creativity to children of all ages, making playtime more exciting and memorable.
Discover TOMY's diverse lineup of interactive party games and plushies, offering fun and engaging experiences for kids and collectors alike.
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TOMY International is set to showcase a diverse array of new toys and games at the 2025 New York City Toy Fair, offering innovative products spanning action, party games, collectibles, and licensed merchandise.
The company's lineup includes Dōteki, an immersive battle play system designed for children 8 and older, which allows players to create dynamic battle arenas using specialized controllers. Interactive party games like Human Controller and Xtreme DUNK! promise engaging experiences for teenagers and families.
Pop culture enthusiasts will appreciate the expanded Club Mocchi-Mocchi- line, which now includes plush collectibles from Fallout and Warhammer franchises. The Build-A-Buddy series is introducing new iterations featuring Bluey and John Deere vehicles, catering to toddlers and young children.
TOMY is also broadening its licensed product offerings with new Bluey water play items and Jixelz Remix craft sets featuring popular franchises like Jaws and Stranger Things. The company's farm toy collection will expand with Mini ERTL John Deere replicas and a 12-inch tractor with lights and sounds.
These product launches demonstrate TOMY International's commitment to innovation, diverse entertainment, and creating engaging play experiences across multiple age groups and interests.
Curated from 24-7 Press Release


