TOMY International is set to showcase a diverse array of new toys and games at the 2025 New York City Toy Fair, offering innovative products spanning action, party games, collectibles, and licensed merchandise.
The company's lineup includes Dōteki, an immersive battle play system designed for children 8 and older, which allows players to create dynamic battle arenas using specialized controllers. Interactive party games like Human Controller and Xtreme DUNK! promise engaging experiences for teenagers and families.
Pop culture enthusiasts will appreciate the expanded Club Mocchi-Mocchi- line, which now includes plush collectibles from Fallout and Warhammer franchises. The Build-A-Buddy series is introducing new iterations featuring Bluey and John Deere vehicles, catering to toddlers and young children.
TOMY is also broadening its licensed product offerings with new Bluey water play items and Jixelz Remix craft sets featuring popular franchises like Jaws and Stranger Things. The company's farm toy collection will expand with Mini ERTL John Deere replicas and a 12-inch tractor with lights and sounds.
These product launches demonstrate TOMY International's commitment to innovation, diverse entertainment, and creating engaging play experiences across multiple age groups and interests.



