Tonies Joins SDAX Index, Signaling Growth and Market Confidence

Tonies SE, the globally leading interactive audio platform for children, will join the SDAX index on December 22, 2025, marking a significant milestone in the company's growth trajectory. The inclusion recognizes tonies as one of the largest and most liquid stocks on the Frankfurt Stock Exchange and underscores its evolution from category creator to global leader. This promotion follows a period of strong financial performance that has translated into increased market capitalization and liquidity.

The SDAX inclusion represents the beginning of a new chapter for tonies, according to CEO Tobias Wann. "We've proven that our business model can scale sustainably and profitably and we are now ready to take tonies to the next level," Wann stated. He emphasized that with category-defining products like the Toniebox 2 and rising global demand for screen-free entertainment, the company is positioned to reach more families than ever before. The index inclusion demonstrates capital markets' confidence in tonies' strategy and future growth potential as the brand increasingly shapes the broader toy market.

Chief Financial Officer Hansjörg Muller noted that as a clear global category leader, tonies possesses unique potential for growth and long-term value creation. "The increased visibility on capital markets will further strengthen our global profile and open up new opportunities to deliver long-term value for shareholders, partners, and families alike," Muller explained. The company's financial performance has been robust, with sustainable, profitable topline growth exceeding 30% annually in recent years. In the first nine months of fiscal year 2025, revenue increased by 33% at constant currencies.

Originally creating the interactive audio entertainment market for children, tonies has developed into one of Germany's fastest-growing small caps by combining continuous innovation with strong international expansion. North America has emerged as tonies' largest market, while the highly profitable DACH region serves as a blueprint for further expansion and demonstrates the earnings potential of the business model. The company's platform includes approximately 1,500 Tonies figurines, 12 Tonieplay games, and more than 3,500 digital titles available through mytonies, featuring content from around 460 partners including Disney, Warner Bros., and Marvel.

As part of the SDAX, tonies joins the select group of the 70 most significant companies listed in Germany following the DAX and MDAX, recognized for their market relevance. The company has achieved substantial scale since its founding in 2014, with more than 10 million Tonieboxes activated and over 134 million Tonies sold worldwide. Children engage with the platform for approximately 280 minutes per week on average, making it a trusted everyday companion in family life globally. Tonies employs more than 560 people and achieved €481 million in group revenue in fiscal year 2024, representing 33% year-over-year growth.