Kripton, a leading Argentine e-commerce platform, has announced a strategic partnership with TRON DAO to revolutionize digital payments and enhance financial inclusion in the Argentine market. The collaboration will introduce USDT (Tether USD) as the primary digital currency for more than 2,000 merchants, with TRON subsidizing all transaction fees to reduce costs and improve payment efficiency.
The partnership extends beyond digital payments, introducing an innovative microloan program targeting central market workers. By providing interest-free microloans for work equipment, the initiative aims to stimulate economic growth and expand financial access. The program is projected to generate approximately 110,000 transactions and $2 million in volume over 18 months, funded through USDT transactions on the TRON network.
According to Kripton CEO Juan Pablo Moreno, the collaboration leverages TRON's extensive experience in blockchain transactions and community engagement. The initiative represents a significant step toward broader cryptocurrency adoption in Argentina, addressing financial accessibility challenges in the region.
TRON DAO's Community Spokesperson Sam Elfarra emphasized the strategic importance of the partnership, highlighting its potential to accelerate blockchain technology integration and promote financial innovation. This collaboration builds on TRON's impressive blockchain metrics, including over 299 million user accounts and more than $18 billion in total value locked as of April 2025.
The partnership between Kripton, TRON, and Tether demonstrates a commitment to expanding cryptocurrency's practical applications, particularly in markets with complex financial landscapes. By combining blockchain technology with targeted financial services, the initiative could serve as a model for cryptocurrency adoption in emerging economies.
