Truista Coffee, an organic coffee brand emphasizing transparency through third-party verification, has launched nationwide following its initial production release on September 29, 2025, coinciding with National Coffee Day. The company was founded by Jason Tebeau, a biohacker and founder of Da Vinci Medical, after a personal quest for better coffee revealed concerning health information about conventional products.
Scientific research indicates that acrylamide, a probable human carcinogen based on animal studies, forms during coffee roasting, particularly in early stages. Additionally, coffee can contain mycotoxins from fungi, recognized as a global food-safety issue in supply chains. Tebeau, concerned about whether conventional coffee supports high-performance health, partnered with Joey Chase, a coffee expert with over two decades of experience sourcing beans globally through his Chasing Coffee travel series.
Together, they developed Truista Coffee with a focus on purity through direct farm sourcing and a proprietary process. This includes organic sourcing, patent-pending fermentation to reduce acrylamide formation, pre-roast screening for mold, mycotoxins, heavy metals, pesticides, and herbicides, and post-roast screening for acrylamide. Roast profiles are engineered to minimize harmful compounds, with every production batch undergoing third-party laboratory verification.
Each bag features a QR code linking to batch-specific lab results, providing full transparency. This addresses a gap in the industry, as many brands use terms like "clean" or "mold-free" without offering batch-level data. Truista's philosophy, inspired by Tebeau's father's advice to "do it better than anyone else," aims to deliver purity, precision, and accountability.
The launch is significant for consumers seeking healthier coffee options, as it offers verifiable safety standards that could influence industry practices toward greater transparency. For more information, visit www.truistacoffee.com.
