Underwood Law Firm Rebrands to Honor Family Legacy and Community Service
TL;DR
Underwood Law LLC's rebranding emphasizes their family legacy and proven track record of recovering millions for clients in injury cases throughout Georgia.
The law firm changed from The Law Offices of William F. Underwood, III, P.C. to Underwood Law LLC to simplify its name while maintaining the same legal services.
The rebranding honors the Underwood family's 50-year commitment to putting people over profits while serving Southwest Georgia communities with dedicated legal representation.
Founded in 1974 by Bill Underwood, the firm now led by his son Trey continues their legacy of hometown legal service with a simplified name.
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The Law Offices of William F. Underwood, III, P.C. has officially changed its name to Underwood Law LLC, marking a significant rebranding that honors the firm's family legacy and longstanding commitment to Southwest Georgia communities. William F. "Trey" Underwood, III, the firm's lead attorney, explained that the name change acknowledges the Underwood family's history of serving Albany and surrounding areas since his father, William F. "Bill" Underwood, Jr., founded the practice in 1974.
"Shortening the name to Underwood Law LLC embodies the lasting legacy of Underwood service to the good people of Southwest Georgia," Underwood stated. "It also reflects the premium my father placed on putting people over profits." Bill Underwood, who established the firm's community-focused approach, passed away in 2010, leaving behind a practice built on principles of client-centered representation rather than profit maximization.
The rebranding matters because it signals the firm's continued dedication to maintaining its family-oriented approach to legal services in an industry often criticized for prioritizing financial gains over client welfare. For residents of Southwest Georgia, this announcement reinforces the availability of locally-rooted legal representation that understands regional needs and maintains personal connections within the community.
Underwood Law LLC specializes in workers' compensation and personal injury cases throughout Georgia, having recovered millions of dollars for clients since its establishment. The firm's team includes trial lawyer and Albany native Ben Haggerty along with attorney Cynthia "Cindi" Deese, both of whom contribute to the firm's mission of providing experienced representation with what they describe as a "welcoming, hometown feel."
The implications of this rebranding extend beyond mere nomenclature for the legal industry in Georgia. It represents a commitment to preserving traditional values of community lawyering in an era of increasing law firm consolidation and corporate approaches to legal practice. For clients facing workplace injuries or personal injury claims, the firm's renewed emphasis on its family heritage may provide additional confidence in choosing legal representation that prioritizes client relationships over volume-based practice.
Moving forward, the firm plans to continue providing dedicated legal representation and zealous advocacy for clients seeking compensation for job-related injuries and injuries caused by others' negligence. The firm handles various injury claims including workers' compensation, car accidents, commercial truck accidents, slip-and-fall accidents, premises liability, defective products, medical malpractice, nursing home abuse and neglect, and wrongful death cases. Additional information about their services is available at https://www.puttingpeoplefirst.law/personal-injury-lawyer/.
Curated from 24-7 Press Release

