Venture capitalist Nick Cooney is taking an unconventional approach to launching his upcoming book, "What We Don't Do: Inaction in the Face of Suffering and the Drive to Do More," by pledging $100 to high-impact charities for every pre-order placed through Amazon.
Cooney, founder of Lever VC, aims to leverage his book launch as a mechanism for immediate charitable giving. His commitment is total: he promises to donate until he has exhausted his personal liquid wealth, including cash, stocks, and bonds. The donations will support programs addressing extreme poverty, animal suffering, and environmental protection.
The book explores psychological barriers preventing individuals from taking action to help others and offers practical insights on maximizing personal impact. By directly linking book pre-orders to charitable contributions, Cooney transforms a traditional publishing event into a tangible opportunity for social change.
Publisher Gretchen Young of Regalo Press notes that the initiative is already generating significant interest through targeted social media campaigns and influencer collaborations. The press, known for integrating philanthropy into its publishing model, will distribute the book through Simon & Schuster.
Cooney's approach highlights the potential for individual actions to create meaningful change, turning a book launch into a powerful platform for addressing global challenges. Readers can participate in this unique charitable campaign by pre-ordering the book through Amazon before April 14th.
