The landscape of online shopping is undergoing a transformative shift as AI agents like ChatGPT, Gemini, and Perplexity redefine how consumers discover and purchase products. Wallid.co Ltd, a London-based fintech innovator, has released a 3-year forecast highlighting the rapid growth of AI-powered e-commerce, projecting it to account for 15% of all online purchases by 2028, amounting to $945 billion. This evolution from traditional search-and-scroll models to conversational and intelligent buying flows signifies a fundamental change in consumer expectations and the way transactions are completed.
According to Ilya Mikin, CEO of Wallid, the rise of 'ask-and-checkout' experiences will revolutionize product discovery and transaction processes. Early indicators of this shift include OpenAI-Shopify integrations and tech giants like Amazon, Google, and TikTok embedding AI agents for dynamic shopping experiences. Wallid's strategic roadmap emphasizes the need for merchants to adapt across four critical dimensions: discovery, personalization, checkout, and retention, to stay competitive in this fast-evolving landscape.
Wallid is at the forefront of this transformation, developing a next-generation checkout platform designed for embedded AI interfaces. This platform supports real-time contextual adaptation, low-cost account-to-account payments, and features like split-pay and cashback offers. As AI agents begin to shop on behalf of consumers, Wallid aims to be the transactional engine behind this future, embedding financial logic into AI systems for a seamless, secure, and smart shopping experience.
