The north Georgia community helped raise more than $378,000 for local families in need through the 12th annual Walmart and Sam's Club Fight Hunger. Spark Change. campaign. Supported by local shoppers, associates, and dedicated partnerships with food and beverage brands, the campaign provided critical donations to the Atlanta Community Food Bank during a period of increasing food insecurity.
Kyle Waide, President and CEO of the Atlanta Community Food Bank, emphasized the growing need, stating that during their most recent fiscal year, the Food Bank distributed 112 million meals to children, families and seniors struggling to make ends meet. The campaign's success means the Food Bank will be able to provide over 1,134,000 meals for neighbors in need through its network of more than 700 community-based, nonprofit partners.
Kayla Burton, senior manager of Cause Marketing and Customer Engagement at Walmart, highlighted the community effort, noting that helping neighbors put food on the table is at the heart of what they do in the community. The annual donation campaign, which ran March 1-31, continued 20 years of partnership between Walmart, Sam's Club and Feeding America, with approximately $281 million in donations accumulated over the partnership's history.
To date, the campaign has helped secure more than 2.3 billion meals for Feeding America food banks throughout the country. The 24 participating suppliers for Walmart and six for Sam's Club included major food and beverage brands such as The Coca-Cola Company, General Mills, Kellanova, Kraft Heinz, Pepsi-Cola Advertising & Marketing, Inc., and Unilever, demonstrating broad industry support for hunger relief efforts.
