Waterpik and Atlanta Dentist Launch HBCU Campus Crusade for Oral Health and Entrepreneurship

Waterpik, a leading oral health product manufacturer, has joined forces with Atlanta's Art of Aesthetics Dental Studio to launch the HBCU Campus Crusade, a groundbreaking tour aimed at promoting oral health and entrepreneurship among students at Historically Black Colleges and Universities (HBCUs). The initiative, set to begin in October 2024, represents a significant step towards addressing healthcare disparities and empowering minority students in the field of dentistry.

The tour, which will visit Howard University and the Atlanta University Center, will feature interactive sessions where students can receive free Waterpik devices and oral health essentials. Dr. Quodarrius "Dr. Q" Toney, founder of Art of Aesthetics, will lead product demonstrations and provide guidance on maintaining oral health, particularly for students without dental insurance.

In a move to support the next generation of dental professionals, Waterpik will award two scholarships to Howard University: $20,000 for a dental student and $5,000 for the university's dental program. This financial commitment underscores the importance of investing in education and diversifying the dental profession.

The HBCU Campus Crusade goes beyond oral health education. Each campus stop will include panel discussions featuring experts on oral health, minority entrepreneurship, and pre-dental career pathways. These sessions aim to provide students with valuable insights into navigating healthcare challenges, starting businesses, and preparing for careers in dentistry.

This initiative is particularly significant given the persistent disparities in oral health care access and outcomes among minority communities. By targeting HBCUs, Waterpik and Dr. Toney are addressing these issues at their root, equipping future leaders with the knowledge and tools to make a difference in their communities.

The partnership between Waterpik, a major industry player, and Dr. Toney, a young, successful Black dentist and HBCU graduate, sends a powerful message about the importance of representation and mentorship in the dental field. It also highlights the growing recognition of the need for culturally competent healthcare professionals who can serve diverse populations effectively.

As the dental industry continues to evolve, initiatives like the HBCU Campus Crusade play a crucial role in shaping its future. By combining oral health education with entrepreneurship and career guidance, this tour has the potential to inspire a new generation of dental professionals who are not only skilled practitioners but also innovative business leaders committed to addressing health disparities.