A collaborative research initiative between Love Yer Brain and MoreBetter aims to provide unprecedented insights into the potential wellness effects of THC-infused beverages. The study, involving approximately 2,000 qualified consumers, will track daily feedback on beverage consumption and overall life quality over a three-week period.
Researchers seek to understand how emerging cannabis-based beverages might impact consumer experiences and potentially serve as alternatives to traditional alcoholic drinks. With growing consumer interest in wellness-oriented product choices, this study represents a significant step in comprehending the broader implications of functional beverage consumption.
Kevin Provost, CEO of MoreBetter, emphasized the study's core objective: helping consumers understand how infused beverages might influence their personal well-being. By collecting real-world data, the research aims to provide scientifically grounded insights into the potential benefits and experiences associated with THC-infused drinks.
Iconic Tonics CEO Evan Eneman highlighted the importance of understanding the real-world impact of beverages within their portfolio. The study aligns with increasing consumer demand for health-conscious alternatives, particularly during social seasons like summer when beverage consumption traditionally peaks.
Love Yer Brain, co-founded by Flaming Lips frontman Wayne Coyne, brings a unique creative perspective to the research. The brand focuses on leveraging plant-based tools to enhance personal experiences, making their participation particularly noteworthy in this innovative wellness study.
As the functional beverage market continues to evolve, this research could provide critical data for understanding consumer preferences, potential health impacts, and the broader trajectory of THC-infused product development.
