The What Launched Today platform has surpassed 1,300 listed products while serving 12,500 monthly visitors who browse over 50,000 pages, representing a significant milestone for a service designed to address what its founder calls the "Launch Void." This term describes the critical period after product launch when many founders experience minimal traffic and signups despite their efforts, challenging the "build it and they will come" myth that often leads to promising products getting lost in market noise.
The platform functions as both a product discovery site and a launchpad, built specifically by founders for other founders. Unlike traditional directories that require extensive manual work from startups, What Launched Today offers a service where their team handles manual submissions to multiple relevant directories. This approach aims to build important early backlinks and establish the initial SEO foundation that software-as-a-service products need to survive their first months in the market.
"I built whatlaunched.today because I saw too many great products get lost in the noise," explained the founder, who emphasized understanding the challenges from a builder's perspective. The service addresses the exhausting process founders typically face when trying to gain visibility through directory submissions, which often involves filling out numerous forms, writing descriptions, and uploading screenshots across multiple platforms.
The platform's growth to over 1,300 products and substantial monthly traffic indicates both market need and validation of its approach. For busy founders allocating limited resources, the service promises to handle the administrative burden of directory distribution while they focus on product development. This systematic approach to visibility comes at a critical time when many startups struggle with the transition from building to being discovered by potential customers actively seeking new tools.
The implications extend beyond individual startups to the broader innovation ecosystem. When promising products fail to gain initial traction due to visibility challenges rather than quality issues, potential solutions to market needs may be lost. What Launched Today's model represents an evolving support infrastructure for early-stage companies, particularly in the competitive SaaS sector where establishing an online presence quickly can determine survival. The platform's milestone suggests growing recognition among founders that strategic visibility efforts require dedicated resources alongside product development.
