Wingman, a marketing agency serving small and medium-sized businesses for 17 years, has promoted Gillian Petro to Creative Manager. The announcement, made by CEO Tom Mirabella, highlights Petro's expanded role in overseeing design work, ensuring creative assets align with client visions, and mentoring a growing team of designers. The promotion comes as Wingman continues to expand its team and franchise network across New Jersey, with offices in Belmar, Manasquan, Middletown, Marlboro, and Toms River.
Petro's new responsibilities include providing greater oversight of the agency's design output and exploring innovative approaches, such as AI-powered tools, to strengthen Wingman's creative capabilities. This strategic move is important for clients and the industry because it signals a commitment to maintaining high-quality, custom work while embracing emerging technologies. As businesses increasingly seek personalized marketing solutions, Wingman's ability to balance human creativity with technological efficiency could set a benchmark for other agencies.
"I am so excited to be stepping into my new role as Creative Manager," Petro said. "During my time at Wingman, I have seen the company experience substantial growth, and I look forward to helping maintain that momentum and contributing to our continued expansion. In this role, I will provide a higher-level overview of our design work and explore innovative approaches that improve the creative services we provide to all of our clients."
Mirabella praised Petro's contributions: "From day one, Gillian has demonstrated an incredible eye for design, strong attention to detail and a genuine commitment to our clients. As we continue to grow, her leadership will be instrumental in maintaining the creative excellence our clients expect while helping us embrace new tools and ideas that make our work even stronger."
Wingman's growth trajectory and Petro's promotion reflect broader trends in the marketing industry, where agencies must adapt to digital transformation while preserving personalized service. For small and medium-sized businesses, this means access to advanced creative strategies that can enhance brand visibility and competitiveness. The agency's focus on AI tools could also influence how marketing services are delivered, potentially lowering costs and speeding up production without sacrificing quality.
Petro's elevation is a clear indicator that Wingman is investing in leadership to sustain its expansion. As the agency continues to evolve, its success may serve as a case study for others navigating the intersection of creativity and technology. For more information, visit wingmanplanning.com.
