Wire Media Group Expands U.S. Reach to Over 50 Million in 2024
August 1st, 2024 2:40 PM
By: Advos Staff Reporter
Wire Media Group, a division of Wire Industries, Inc., has significantly increased its reach, engaging over 50 million sports fans in the first half of 2024. The announcement underscores the company's growth fueled by innovative content and strategic partnerships.
Wire Industries, Inc., a technology and media company, has announced a major milestone for its media division, Wire Media Group (WMG). In the first half of 2024, WMG content has reached over 50 million sports fans, with over 250 million content views in the past year. The media group’s rapid rise has been powered by its sports betting marketplace WagerWire, fantasy sports marketplace FantasyWire, and a wide array of engaging content featured in prominent platforms such as the New York Post, USA Today, Bleacher Report, ESPN, Bloomberg, and CNBC.
WMG’s accelerated popularity can be attributed to its community-driven approach, offering viral stories of life-changing sports bets, daily sports and betting news, and pop culture content. The division collaborates with top-tier creators and networks, including Betr Media, Pro League Network (PLN), The Hammer Betting Network, East Coast Sports Investors, WalterPicks, and The Gaming Juice. Additionally, WMG’s content technology team, led by Allan Valle, has developed an advanced A.I. content aggregation and amplification system. This cutting-edge technology enhances discoverability by analyzing trends and cross-targeting audiences, thereby breaking creators out of algorithmic silos.
Travis Geiger, Co-founder and Chief Experience Officer of Wire Industries, emphasized the company's commitment to creating honest and creative content, stating, “We answer to our community and no one else and we have the freedom to be creative and honest in all we do. What we offer is different, and we’re pleased at the positive response we’ve received to date.”
WMG also operates The Sports Influencers, the company’s affiliate marketing division, which has experienced tremendous growth in 2024. The program has expanded by 378% since the start of the year, with a 40% month-over-month growth rate. The Sports Influencers have secured affiliate deals with major brands such as FanDuel, Caesars, BetMGM, and Betr, and are active in 23 states, Washington DC, Ontario, and Puerto Rico.
WagerWire, another division of Wire Industries, has also garnered significant accolades, winning the EGR Rising Star of the Year award and being shortlisted for several other prestigious awards. Additionally, WagerWire was named among Business Insider's 25 promising sports startups to watch.
Founded in 2021, Wire Industries continues to innovate within the sports and gaming industry, aiming to bring a more efficient, open, and entertaining market to real money gaming. With its recent achievements and strategic growth initiatives, Wire Media Group and its affiliated platforms are set to make a substantial impact on the sports media landscape.
Source Statement
This news article relied primarily on a press release disributed by News Direct. You can read the source press release here,