The world's first commercial multimodal large language model (LLM) for cultural tourism, BoGuan, has entered broad application in Xi'an, China, generating commercial returns through digital IP creation, cultural tourism apps, and short drama production. Developed by Shaanxi Culture Industry Investment Group (SCG) in partnership with Huawei, China Telecom Shaanxi, and China West Airport Group, the model is injecting new momentum into heritage preservation and the cultural tourism industry.
Unveiled in September 2025, BoGuan is built on intelligent computing infrastructure and a high-quality dataset comprising over 1.2 PB of data, including 31 million images, 4.4 million minutes of video, 2.18 million minutes of audio, 510 3D models, and 960 million pieces of structured text. The model can generate highly accurate multimodal content, such as museum-quality relic presentations, enabling digital preservation of traditional craftsmanship and intangible cultural heritage. Zhang Beiyuan, a dough sculpture artisan, noted, "With this model, I can complete a dough sculpture that used to take two or three months in less than a week."
BoGuan is also used to create digital IP like the popular cartoon character Tang Biaobiao, which integrates local heritage elements with stone carvings of the Six Steeds of Zhao Mausoleum. Sales of related digital collectibles and creative products have exceeded CNY2 million. Additionally, the model supports an AI travel companion agent on the GO-SHAANXI app, used by over 4 million users by March 2026, and the Zhiying Camera mini program, which lets visitors "travel back to ancient times" by integrating user photos with AI-generated historical scenes.
SCG is leveraging BoGuan to integrate short drama production with cultural tourism, improving efficiency and quality in Xi'an, a renowned short drama hub. Meanwhile, China Telecom Shaanxi and Huawei have deployed a 5G-A network based on 3CC technology at Xi'an's Grand Tang Mall, delivering peak uplink and downlink rates of 600 Mbps and 3.5 Gbps respectively—about 10 times faster than common 5G networks. During the 2026 May Day holiday, the network supported concurrent access for 23,000 users, ensuring smooth video and social media experiences. 5G-A-powered HD live streaming at the mall has become a key visitor draw, with average user dwell time nearly doubling and average transaction value increasing by 62%.
Edric Chu, General Manager of Huawei's Shaanxi Rep Office, stated, "Artificial intelligence is not simply a stack of technologies. It has become a key enabler that can activate thousands of years of cultural heritage, reshape travel experiences, and inject new momentum into the industry." Huawei continues to work with partners to enhance cultural heritage preservation with digital and intelligent technologies (more at Huawei).
