WPFactory, a prominent WordPress and WooCommerce plugin developer, has acquired Extend-WP, a move that substantially enhances its plugin offerings and market capabilities. The acquisition, finalized for a five-digit sum, brings 19 premium plugins into WPFactory's existing portfolio of 65 plugins.
CEO Omar Dabbas characterized the purchase as a strategic step toward expanding market presence and delivering innovative solutions to a broader audience. The acquisition aligns with WPFactory's mission to provide eCommerce store owners with comprehensive tools to streamline operations and boost sales.
The integration of Extend-WP's plugins represents a significant opportunity for WooCommerce store owners. By combining their technological expertise, WPFactory aims to offer more advanced, user-friendly solutions that simplify complex eCommerce tasks without requiring advanced coding knowledge.
With a team of 11 employees and support from international capital, WPFactory continues to position itself as a key player in the WordPress and WooCommerce ecosystem. The company offers a mix of free and premium plugins covering store management, marketing, promotion, and customization.
This strategic acquisition signals WPFactory's commitment to innovation and its ongoing effort to provide flexible, scalable solutions that help businesses navigate the competitive digital landscape. By expanding its plugin portfolio, the company demonstrates its dedication to empowering online store owners with cutting-edge technological tools.
