The Keep A Breast Foundation (KAB) has experienced a significant boost in merchandise sales, thanks to the resurgence of Y2K culture and strategic retail partnerships. The nonprofit's iconic 'i love boobies!' campaign, a staple of early 2000s pop culture, has found renewed popularity, contributing to an 85% increase in wholesale growth from 2022 to 2023 and an additional 8% growth into 2024. This revival not only underscores the timeless appeal of KAB's message but also amplifies its mission to promote breast cancer early detection and prevention.
Strategic collaborations with retailers like Zumiez have been pivotal, with the partnership alone generating $1.3 million in wholesale revenue in 2024. The foundation's direct-to-consumer efforts have also flourished, grossing over $86,000 through its online storefront from July 2023 to April 2025. These sales channels serve a dual purpose: offering trend-forward merchandise and introducing new users to KAB's health education tools, including its free Keep A Breast App, which has seen nearly 21,000 new users driven by retail partnerships.
KAB's success extends beyond Zumiez, with impactful collaborations across various brands. Blenders Eyewear, PSD, DIXXON, Seager, and Slushcult have all contributed significantly to the foundation's revenue and mission, demonstrating the power of aligning product with purpose. These partnerships have not only provided financial support but have also expanded KAB's reach, bringing breast health education to a broader audience.
As KAB celebrates its 25th anniversary, the foundation continues to innovate, expanding its ecommerce presence and exploring new international retail opportunities. The recent success at the Vans Warped Tour, with over $25,000 in merchandise sales, highlights the enduring relevance and appeal of KAB's message. The foundation's ability to blend cultural trends with meaningful cause advocacy ensures its continued impact in the fight against breast cancer, making its merchandise more than just a nod to nostalgia but a tool for change.
