YesAsia Holdings Limited (2209.HK), a leading e-commerce platform for Asian beauty and lifestyle products, has announced its interim results for the six months ended 30 June 2026, replicating its record-breaking performance from the second half of 2025. The company reported revenue of US$301.51 million, a 23.2% increase year-on-year, and net profit surged 30.0% to US$18.30 million, with net profit margin improving to 6.1%. These results underscore the company's ability to navigate geopolitical and supply chain challenges while capitalizing on the global surge in Korean Beauty (K-Beauty) demand.
The company's growth was fueled by strong performance across both its B2C platform YesStyle and B2B platform AsianBeautyWholesale (ABW). YesStyle, which accounts for 71.3% of total revenue, saw revenue increase by 30.5% to US$215.07 million. This growth was supported by an ecosystem of over 557,000 influencers who generated US$85.70 million, contributing nearly 40% of YesStyle's revenue. To further enhance customer engagement, the company opened its first physical concept store in the San Francisco Bay Area and staged high-profile activations in Madrid and Seoul, successfully bridging online and offline experiences.
ABW, representing 27.4% of total revenue, grew by 6.2% to US$82.75 million. Notably, ABW Online's average order size surged 38.6% to US$3,590.60, reflecting stronger purchasing appetite and inventory confidence among retailers for K-Beauty products. The company's B2C-B2B dual-engine model has proven synergistic, with heightened brand exposure in consumer markets catalyzing overseas B2B purchasing demand.
A key factor in the company's success has been its strategic investments in logistics infrastructure spanning Hong Kong, South Korea, the US, and Europe, along with the adoption of automation technologies like autonomous mobile robots (AMRs). These investments mitigated freight and fuel price spikes stemming from Middle East conflicts, keeping freight costs as a percentage of revenue down to 19.0%. Additionally, market diversification helped absorb tariff shocks in the US, its largest market, while non-core markets showed robust growth: Europe and associated countries grew by 22.1%, Latin America by 178.4%, and the Middle East by 33.4%.
Mr. Joshua Lau, Founder and CEO, stated that K-Beauty remains on an upward trajectory and sees ample room for growth in both retail and wholesale spheres worldwide. He emphasized the company's focus on AI-empowered customer services, agile supply chain, and converting online traffic into immersive physical experiences to drive long-term value.
These results come after the company recognized a one-off expense of approximately US$1.24 million in termination benefits from organizational streamlining, which slightly impacted profitability. Nevertheless, the company's basic earnings per share rose to US4.39 cents, up from US3.43 cents in the prior year.
YesAsia Holdings, established in 1997, operates two major channels: YesStyle, a B2C platform for Asian beauty, fashion, and lifestyle products, and AsianBeautyWholesale, a B2B-oriented business. The company is a constituent of the MSCI Hong Kong Micro Cap Index and continues to strengthen its competitive moat in the global beauty market. For more information, visit the company's website at YesAsia Holdings.
