Youth Inc. Expands with New Podcast Season and Commerce Platform

Youth Inc., the first digital media network dedicated to youth sports content and commerce, is set to launch the second season of its popular podcast on October 30, 2023. This expansion comes on the heels of a $4.5 million seed funding round in 2024, led by Will Ventures, and marks a significant step in the company's growth strategy.

Co-founded by NFL analyst and former Pro Bowl tight end Greg Olsen, the podcast's new season will feature acclaimed sports psychologist Dr. Michael Gervais as co-host. The series aims to address critical challenges faced by young athletes, including fostering resilience, managing competitive pressures, and leveraging mindset training for long-term success.

The expansion of Youth Inc. highlights the growing importance of the youth sports market, which encompasses over 30 million young athletes in the United States. By providing a platform that speaks directly to families, coaches, and players, Youth Inc. is filling a crucial gap in the industry.

In addition to its content offerings, Youth Inc. is developing a centralized hub that will blend news, original content, and retail for the youth sports market. The company plans to launch a robust commerce platform in early 2025, led by former Fanatics executive Ryan Baise. This platform aims to offer a range of products and services tailored specifically for youth sports families and coaches.

The expansion of Youth Inc. could have significant implications for the youth sports industry. By providing a comprehensive resource for information, guidance, and products, the company is poised to reshape how families and coaches approach youth sports. This could lead to improved support systems for young athletes, more informed decision-making by parents and coaches, and potentially, better outcomes for youth participating in sports.

As Youth Inc. continues to grow, its impact on the youth sports landscape could be substantial, potentially influencing how young athletes are trained, supported, and equipped for success both on and off the field. The company's focus on addressing mental health and performance issues through its podcast content also signals a growing awareness of the importance of holistic athlete development in youth sports.